04 - BBVAFinancial services, Insurance
Integrating auto insurance into mobile banking.
Designing a clearer path from quote to coverage within an existing financial ecosystem.
I design clarity for complex products.
I turn complex systems, emerging technologies, and unfamiliar domains into experiences people can understand and use. Product design, research, and strategy across fintech, healthcare, insurance, telecommunications, and enterprise products.
Selected work
Three projects that show how I approach complexity at the product, interaction, and system levels.
01 - ioFacturo
Turning patches into a product.
Transforming fragmented country-specific invoicing experiences into a more cohesive product with shared foundations and room to scale across Latin America.
Product ExperienceInformation ArchitectureComplex WorkflowsDesign Systems
02 - Maya
Designing a banking experience where conversation became the interface.
Exploring how conversational UX and IBM Watson could simplify selected banking interactions while creating a foundation for a future AI-powered experience.
Conversational UXInteraction DesignAITone & Personality
03 - SRAP
Digitizing cancer reporting without disrupting the people doing the work.
A proof of concept exploring how a highly manual cancer reporting workflow could become a more structured, standardized, and scalable digital experience.
HealthcareResearchWorkflow DesignProof of Concept
Experience index
Across different kinds of complexity.
My work spans products where understanding the domain, the workflow, and the constraints is as important as designing the interface.
Financial services
Mobile banking, insurance, electronic invoicing, and transactional experiences.
AI & conversational UX
Conversational flows, product personality, supporting UI, trust, and recovery.
Healthcare
Specialized workflows, research in unfamiliar domains, structured reporting, and proof-of-concept design.
Enterprise & transformation
Internal platforms, operational workflows, paperless processes, and cross-functional alignment.
Other projects
05 - Banorte Contact CenterFinancial services, Enterprise UX
Helping new contact center executives get up to speed faster.
A responsive internal portal designed to shorten onboarding and give executives quick access to training, resources, and performance tools in a high-turnover environment.
06 - Telcel PaperlessTelecommunications, Digital transformation
Moving a paper-heavy service workflow into a digital environment.
Exploring how customer service teams could adopt paperless processes without adding friction to daily operations.
About
I’m a Product Designer with a background in Computer Engineering.
My work spans fintech, healthcare, insurance, telecommunications, and enterprise products. I’m most useful when the domain is unfamiliar, the workflow is complex, and the team needs a clearer way forward.
I work across product design, research, and strategy, collaborating with Product, Engineering, and business teams to translate requirements and insights into experiences that can evolve.
More about meContact
Have a complex problem worth solving?
I’m interested in thoughtful product challenges where research, systems thinking, and close collaboration can turn complexity into a clearer experience.
lumaro3163@gmail.com